YBMG provides a full range of PR-services for show business projects:
• Development of PR-campaign, which includes analysis of the PR project, legend development or adjustment, positioning, the general plan of PR-activities;
• Creating press kit and promotional package: press release, biography, discography, photo bank, video bank, etc.;
• PR-consulting for the producer and the representatives of the project management board;
• Conducting speech-training - teaching the basic rules and peculiarities of communication with journalists, preparation for interviews;
• Website development and filling it with content, website maintenance and optimization;
• Creating accounts on social platforms (Facebook, Twitter, Google+, MySpace and others), content, promotion;
• Placing video clips and other videos on the popular Internet video services;
• Sending client’s songs to music editors of national and regional radio stations;
• Creation of newsbreaks, including legends and scandals;
• Initiation and arranging interviews for print media, TV, radio, internet media;
• Initiating and organizing guest appearances on TV and radio, online conferences, participation in talk shows, TV projects;
• Processing media requests;
• Writing text materials: press releases, news, articles, announcements, comments, interviews, etc.;
• Conducting regular newsletters to the worldwide, European, national and regional media;
• Processing the invitations, as well as making sure client is being invited to a wide range of social, cultural, charity events.
• Organizing and carrying out PR-activities – press-conferences, presentations, special projects, including cultural, social, charitable;
- Creative ideas development;
- Technical support;
- Media coverage.
• PR-support of the concert tours:
- Establishing information partnership with the media;
- Preparing an advertising campaign;
- Preparing offers for sponsors;
- Concert announcements;
- Informational support.
• Coordinating the work of the fan club;
• Coordinating the work of contractors (designers, programmers, photographers and other professionals);
• Monitoring the informational field;
• Monitoring publications, references to the client in the media and if necessary and possible – theiradjustment;
• Organizing informational response to the complex and crisis situations on the market;
• Report preparation and creating press clippings.