Writing itself can be interesting and pleasant. But nobody wants to write “for the drawer” – every author wants his work read, shared, discussed.
Hearing people talking about his characters or plot is the best reward for the writer - it even compensates for the poor payment and critical reviews. And that’s true not only for the novelist, but for the people who write for the certain company, too. Everyone enjoys getting feedback about his or her work.
However, for the content marketer it’s not only the matter of confidence and feedback. The purpose of each post is to connect with the consumers, boost the company’s popularity and receive other business rewards. But the strategy for getting the audience’s attention is the same the novelist and content marketer: people have to talk about your product. This is the ultimate rule.
And here are three tips to ensure your content will attract the much-desired attention.
1. Make it easy to read
This could be the secret to success of J.K. Rowling’s Harry Potter. No one praises her for the language or bright metaphors – yet most of the readers agree they got through it extremely fast.
High fluency – making your writing as digestible as possible – ensures that people get the idea behind the text.
2. Connect with people
Readers prefer stories they can live through. They choose articles with the headlines they can relate to – such as “Why Are You Always Tired”, “Seven Ways To Stop Procrastinating”, “Richard Branson talks about the road to success”.
People click on these headlines because they expect to get something useful out of them – something they can practice in real life. If you work full-time, you’ll be interested in the first article, millions of people would want to stop procrastination, and even more believe that billionaire’s advice will help them succeed.
3. Stand out
Use the example of Bill Gates who released the mosquitoes into the audience during his speech about the Malaria outbreak in Africa. He immediately got all the attention.
Novelty is the key to making your audience hear or read the message and even more important – making people remember it. This is the feat of a human brain – it easily catches on to something new, while old information flows through without even being considered. We filter the information like whales get plankton out of the water: plankton gets eaten, water gets dumped.
And you certainly do not wish your message to be dumped.
Novelty is what makes writers successful – even if the message isn’t exactly pleasant. Remember The Wasp Factory, Lord of the Flies and, god forbid, Twilight series. Good quality or not, those stood out – and became a roaring success.
To sum it up
Nowadays with Internet overloaded with data and news getting old, before they are published you need the aforementioned qualities for your content to be noticed. You want discuss a book that needs to be read with an English-to-English dictionary with your friends. A 70-year old person isn’t that interested in new models of rollercoasters. You don’t want to read the same information in different articles.
So before posting your article take some time to think: is it digestible? Is there any new data? Will the readers be able to relate to your topic?
If the answer is “yes” at least to two of those questions, your article can be considered a success.
Shares will prove it.