Being a small business owner is not easy. You have to compete with larger firms, you have limited budget and resources, and your reach is also limited.
However, the above said doesn't mean that you cannot be successful with your local business by promoting it in social media.
In fact, social media can become a tool that will erase all the limits that are stopping you from succeeding - they do not require astronomical money investments (with some you can pretty much succeed without spending a dime on it - provided you plan your strategy wisely).
They also destroy the borders - you can reach people from Alaska and Honolulu with equal ease.
That should be a reason enough to make you consider starting an account on Facebook, Instagram, Twitter or on all of these platforms.
And simply starting them is not enough - you need to go in it to win it!
These six steps will give you some ideas on how to do it:
1. Start simple - create an account
That is the most basic of the basic steps you need to take. Every brand needs a account on Facebook, Instagram, Twitter and LinkedIn nowadays - this is where your potential customers can find you. Also, you show your professionalism by being present everywhere.
That will give off a good vibe about you.
Also, LinkedIn may seem not as fun as Facebook or especially Twitter, but it is irreplaceable for B2B companies and is also priceless when you need to build some new professional relationships.
2. Introduce original content
After creating the profiles you can proceed to the real action. Namely - to creating your own content. The uniqueness is very important at this rate.
You are not only updating your page - you are creating an image for your brand. That is how people are going to view you from now on - judging on your Facebook or LinkedIn profile, so get ready for that to avoid weird surprises in the future.
Do not get too excited over reposts - they do not help much in growing your following.
3. Learn to promote yourself
We've already mentioned that social platforms give you an unlimited and free reach to all the corners of the world. It would be a shame not to use these possibilities you were given of Facebook's goodwill.
So once you've created your masterpiece of content, take the opportunity to promote the hell out of it.
Share your posts between your social networks. Collaborate with others in your niche to do the mutual sharing.
You better than anyone should know the power of the proper marketing.
4. Consult the analytics
There are plenty of online tools that are created to help you modify your strategy mid-campaign if needed.
You probably heard about Google Analytics, Facebook Insights and the likes of those.
These tools may come up pretty useful as you proceed with your campaign and strive to understand which posts play well with your audience and which not so much.
Learn to make analytics serve your needs.
Use your strengths, work on your weaknesses, exploit the strategies in which you excel. If you are cool at Facebook and enjoy an enormous engagement there, repost some stuff from your Twitter there once in a while.
That may help you in working on your weaknesses and strengthening your Twitter following, for example if it was growing slowly up to that point.
You cannot stay in social media without socializing - well, you could've guessed that from the name. It does spell "social", after all.
So you cannot overestimate the importance of building your community and establishing relationship with your followers.
Engage them into conversations, ask them questions, start discussions and reply to their comments!
In that way you will get not only followers, but also devoted fans who will stay loyal to your brand through thick and thin.
Master social media to boost your local business with these 6 tips!