To succeed in promoting your brand on social media you need to know both your strengths and weaknesses profoundly. This knowledge will help you in building a sufficient strategy and achieving the results you've been aiming for.
That is why statistics is so important. And you cannot receive statistics without the relevant analytics tools, Google Analytics being the most massive of them.
Knowing your analytics enables you to have more control over your audience - with it, you know the things that make your followers engage and the ones that don't. You know when to post so that more of your audience will be able to see it. You know the hashtags that are trending in your niche.
Successfully using the social media marketing, you can increase your performance up to 75% in 5 years. That's a result to go for, don't you think?
So here's how to increase the effectiveness of your social media campaign with the help of Google Analytics:
1. Behavior metrics
This Google Analytics option provides you with a lot of incredibly useful information on your visitors.
For example, with its help you will learn how much time people spend on your page usually, which elements get the most interaction and which ones get none.
This data will allow you to reflect your effort on the things that truly get you the results, and, maybe leave the ones that doesn't and pick something new.
You can also work on your strategy to increase the average time spent on your page.
2. Behavior flow
With this option you can see the whole picture of users visiting your website: their paths, their actions and so on.
You can determine the pages that usually make people leave your website.
You can also define which pages usually add to the decision to make a purchase or follow your brand using the social media buttons on your website.
You can never be truly successful until you understand your customers to the full extent.
3. Targeted audience
To promote your brand and sell successfully, you also need to determine the audience that reacts favorably to your product and then target these people directly.
The audience can be divided by gender, age, location, level of education and even hobbies or personal preferences.
Google Analytics can supply you with all that data, making the targeting process easy, pleasant and effective.
With these data, you can plan your strategy more thoroughly and spend your campaign money on those who will react to your product and actually buy it.
4. Learning the reaction
Google Analytics also gathers the acquisition data, which will help you determine how your fans react to your brand's website.
You'll know how much traffic you received from links in social media and how much - from the search engines.
If used right, this tool can prove truly invaluable.
5. Analytics reports
And the last but not least you can receive a full package analytics report with all the crucial data nicely visualized.
You get the interaction data, get a possibility to interpret conversion, determine which campaigns were the most successful and therefore use it to plan the campaigns in the future and get the best results.
Google Analytics is a great source of customer data that can make your strategies flawless and highly effective.
Use our five tips to explore full potential of the Google Analytics!