As the technologies and the people all over the world become more and more mobile, the role that apps play in the promotion of one’s business becomes more significant than ever. And even the smallest companies can use them effectively to enhance the brand’s performance and grow its visibility.
With the help of the right mobile app you can not only establish a stronger brand’s presence in your segment of the market, but also increase your company’s return on investments multifold – all in relatively short time.
Nowadays human race is constantly on the move. People work while travelling, while working out or driving a car. And simply creating a proactive social media account on Twitter, Instagram or Facebook is not enough to keep up with them. Resort to traditional social media only – and you’ll be doomed to always be lagging behind.
You need to speed up in order to succeed. How? Well, the answer will be an easy one this time: get an app!
Several years ago it would be too costly and inefficient, but nowadays you have access to the freelancers from all over the world, who can make paying for the app worth it. You can even build an app from scratch by yourself – provided you have the qualifications necessary to do it without the outside help.
To build a successful app that will guarantee you a strong mobile presence and customers loyalty, you need to start by defining your goals. What do you want to achieve by building your app?
There are several answers to this question, varying from the better followers and customer engagement to growing your base and boosting your sales, or promoting a new product your company has launched.
Anyways, here’s why owning an effective, well-functioning app is essential for you:
1. Grow your brand’s visibility
Most US inhabitants spend near two hours daily on their phones. That is why you need to adjust your marketing strategy to follow this trend. Mobile presence is a must nowadays.
People are constantly around their mobile devices – smartphones, tables, smart watches etc. And they need to have constant reminders of you there.
Use every possibility you get in order to reach out to your potential customers and tell them about the products and ideas you are offering.
2. Reach your customers directly
Connecting with your customers via the mobile app gives you enormous possibilities to give them mush more information about your brand at instance than via the means of traditional advertising.
It also gives you more information about the customers themselves – starting from their geographical location and continuing to their age, gender, and even their interests. The advantages you can get from this information are vast.
3. Motivate your customers with bonuses
You can make your loyalty programs digital and increase the loyalty of your customers by rewarding them for sticking with your brand.
You can also motivate your potential customers to make a purchase by sending some push notification about the product to the people who live close to your store’s location and might be potentially interested in what you have to offer.
4. Build a name for your brand
In order to be successful, company needs to be recognized both by its potential clients and competitors.
And a mobile app that will bring some value for people using it will be a great help in building your image. Try making sure everything you include into an app provides some bonuses or new and useful information for your customers.
5. Motivate customers to engage
People need to know they can reach out to the company they are buying from in case of trouble and receive a swift and a plausible answer. If you are distant and slow, your clients will very likely to move to your competitors – and that’s the exact opposite of what you want to achieve, isn’t it?
With an app, you will always be in contact with your customers, creating the impression of closeness, loyalty and caring.
6. Be different
Having a mobile app will help you stand out and help your customers to distinguish you from the other brands in the niche.
If apps are not very common in your niche yet, it’s high time to grab your chance and create one until your competitors realize how important it is to establish a stable connection with your customers through the mobile app.
By being the first, you will become the most successful.
7. Communicate via the app
Make sure your app is not just the means to sell your product, but also to turn it into a social platform of sorts, so you can use it for strengthening your relationship with your existing and potential followers.
With an app playing the role of social platform you’ll be able to easily surpass your competitors and get the results you desire.
Use your app to enhance your customers’ experience of communicating with your brand, boost your sales, promote your company’s main website, establish a strong and stable presence in your niche and reach all the goals you have set before you.
Our seven easy yet essential tips will help you build an app that will help you achieve all the things aforementioned.
Do you know some tips that could be useful for other companies, too? Then do not hesitate to share your ideas and experience with us in the comment section below!
We also always welcome the feedback from our readers, so please let us know what you think about the tips we’ve provided.