We are living in the era of startups and social media marketing, and no wonder that the former is the best tool of promoting the latter. When all you have is a big idea and a product you've put all your efforts and money for, paid advertising often becomes an option that you cannot exactly afford anymore.
Social media offer you incredible possibilities for promoting your business and widening your reach without spending tons of money on it.
However, in order to get the desirable results from your accounts' performance in social media, you need to understand several fundamental truths about social media.
Here are five things that every startup seeking to promote itself in social media needs to learn:
1. Remember that achieving results takes time
Magic doesn't exist - at least in social media. Which is why you will have to acknowledge and accept the fact that achieving success won't be easy.
You will need to put some serious effort into building the Internet presence for your startup in social media - and you will have to wait until people start noticing you and the inflow of visitors from your social media accounts to your website becomes relevant.
Have the patience and keep working and pushing hard, and the day will come when all of your efforts will be rewarded justly.
2. Continue promoting yourself offline, too
Surprising as it might be, not all of the people who fall to your targeted audience category are skilled and interested Internet users. Unless you are a software company, you will have to work with your targeted audience in the field, too.
And this means not only the traditional means like billboards, posters and advertising on TV. Hosting different online events is a trending idea now - and, by the way, you can easily livestream it for Facebook.
Only combining online and offline approaches will truly ensure your brands future smashing success.
3. Learn to listen
Overconfidence can be a bad thing for a brand still in need to establish proper relationship with its potential customers.
In order to become popular and successful, you need to learn how to listen, react to the critical remarks with wit and kindness, showing you are not only a good manufacturer but also attentive and mindful company.
Don't forget showing people you care about them, even if in reality you can't say that much about yourself.
Track all the @mentions of you in social media. You'll see that honesty and attentiveness work every time - like a charm. Try it and see with your own eyes.
4. Use the analytics
Facebook and other platforms usually offer their own analytical tools and reports. However, you can choose to use one of the many online tools that can execute the same function as was mentioned.
Analytics will help you determine which posts on your page gain more or less engagement, which ones tend to sparkle a discussion and which ones go completely unnoticed by people it was designed for.
With the help of such data, you can review the data necessary and modify your campaign while it's running.
That is why paying attention to analytics is extremely important for every startup over there. Do not waste time and efforts to look for another campaign: make this one great by adapting this one to the needs of your potential customers.
5. If you fail, you will get over it eventually
It will not be the end of the world, we promise. Many successful people have failed and tried over and over again. You should put all your efforts into winning, but you shouldn't be afraid of failure.
If no matter what you try the campaign keeps sinking, it might be the sign you need to stop it and start fresh with another one.
In order to see and recognize this sign you need to keep both your eyes and your mind always open and ready to embrace new ideas.
If you get a grasp on these five fundamental things, your startup's promotional campaign in social media is destined to succeed.
Try our tips and let us know about your stunning results. We are looking forward to hearing from you!