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Creative PR-campaigns

YBMG provides a full range of PR-services for show business projects:

 

• Development of PR-campaign, which includes analysis of the PR project, legend development or adjustment, positioning, the general plan of PR-activities;

 

• Creating press kit and promotional package: press release, biography, discography, photo bank, video bank, etc.;

 

• PR-consulting for the producer and the representatives of the project management board;

 

• Conducting speech-training - teaching the basic rules and peculiarities of communication with journalists, preparation for interviews;

 

• Website development and filling it with content, website maintenance and optimization;

 

• Creating accounts on social platforms (Facebook, Twitter, Google+, MySpace and others), content, promotion;

 

• Placing video clips and other videos on the popular Internet video services;

 

• Sending client’s songs to music editors of national and regional radio stations;

 

• Creation of newsbreaks, including legends and scandals;

 

• Initiation and arranging interviews for print media, TV, radio, internet media;

 

• Initiating and organizing guest appearances on TV and radio, online conferences, participation in talk shows, TV projects;

 

• Processing media requests;

 


• Writing text materials: press releases, news, articles, announcements, comments, interviews, etc.;

 

• Conducting regular newsletters to the worldwide, European, national and regional media;

 

• Processing the invitations, as well as making sure client is being invited to a wide range of social, cultural, charity events.

 

• Organizing and carrying out PR-activities – press-conferences, presentations, special projects, including cultural, social, charitable;

 

- Creative ideas development;

 

- Technical support;

 

- Media coverage.

 

• PR-support of the concert tours:

 

- Establishing information partnership with the media;

 

- Preparing an advertising campaign;

 

- Preparing offers for sponsors;

 

- Concert announcements;

 

- Informational support.

 

• Coordinating the work of the fan club;

 

• Coordinating the work of contractors (designers, programmers, photographers and other professionals);

 

• Monitoring the informational field;

 

• Monitoring publications, references to the client in the media and if necessary and possible – theiradjustment;

 

• Organizing informational response to the complex and crisis situations on the market;

 

• Report preparation and creating press clippings.

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