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Animation, promotional videos

We professionally create animation and animated films, in particular: 

 

- animated films

 

- advertising animation

 

- social advertising

 

- advertising cartoons

 

- viral videos

 

- corporate characters

 

- multimedia presentations

 

- animated greeting cards

 

- complimentary cartoons

 

- flash games

 

- banners

 

- banner games

 

- music videos.

 

How do we work?

 

1. Receive technical specifications and terms of reference (i. e. brief). 

 

2. Develop several scenarios.

 

3. Create the character(s).

 

4. Create the photoscript.

 

5. Do the draft sound recording.

 

6. Create the animatic.

 

7. Create the backgrounds.

 

8. Create the characters library (different angles, emotions, lip-sync) in Flash.

 

9. Create the animation.

 

10. Do the sound recording.

 

11. Final mixing.

 

12. PostProduction.

 

Technical specifications and Terms of reference

 

Before we start working on the animation we will require the following:

 

1. Terms of reference (brief).

 

2. Technical specifications.

 

3. Supplemental materials.

 

Your brief can be presented in the free form. However, it should contain the following information:

 

-What is the purpose of the animation?

 

-What is the approximate runtime of the animation?

 

-Who is the core audience of the animation?

 

-When will the animation be broadcasted?

 

-In what countries will the animation be broadcasted?

 

-Who approves the animation and influences the decision?

 

-Examples of the animated films that customer likes.

 

-Examples of the animated films that customer does not like.

 

-What emotions are expected from a viewer?

 

-What kind of action is expected from a viewer?

 

Technical specifications should include technical requirements the animated cartoon must meet.

 

- File Type (swf, avi, mp4, flv etc.);

 

- File size (height/width, aspect ratio);

 

- Frame rate;

 

- Sound quality (mono/stereo);

 

The following materials can be supplemented:

 

- Customer’s logo (vector graphic format and logical bitmap);

 

- Images to be used in the animated film;

 

- Marketing strategy;

 

- Creative strategy;

 

Script development

 

A good script is the keystone to creating a successful animated film. Our screenwriters take each project very seriously.

 

A team of 2-5 people develops each script.

 

Usually it takes 4 to 12 days to write one script. It depends on the scope of the project, runtime of the animated film and development budget.

 

Character creation

 

Character creation is an extremely imaginative and meticulous process. It involves both professional artists and creators – imaginative and artistic people who invent and then develop each personal trait of the character.

 

Photoscript creation

 

Photoscript is the sequence of images that aids in creation of movies, animated films and advertisements. It is mostly technical process but also an essential part of the development of the animated film.

 

Draft sound recording

 

After client approves the script, we do the draft sound recording for the animated film. It is necessary for characters’ lip-sync (lip movement) and for creating the animatic.

 

Animatic creation

 

Animatic is based on the photoscript and draft sound recording. In other words, black-and-white images are brought to life and client can observe the draft version of the animated film.

 

Background creation

 

Before this stage, artists were working exclusively on creation of the main and supporting characters, their movements and situations they face. Now they begin to draw the background images that will surround the characters during the entire movie.

 

Character library

 

To help the animators, artists create the character library. It includes the structured:

 

- Character angles (front, profile, 3/4, rear view);

 

- Character emotions;

 

- Lip-sync (lip movement);

 

- Different positions of characters’ eyes, mouths, hands and legs.

 

Animation creation

 

Several animators are involved in the process. We use cutout animation along with elements of stop-motion animation.

 

Sound recording

 

At the final stage, the composer and soundman conduct work on the animated film. The composer creates original music, and the soundman selects appropriate sound effects.

 

Final mixing

 

Final mixing is conducted when both video sequence and music are ready.

 

Soundman adds sound effects.

 

Video supervisor conducts the final mixing and generates a video file to be saved on the disk or other carrier.

 

 

Enjoy your animated film!

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