Search engines are a main source of visitors for a website. For many websites, search engines generate 40-50%, and sometimes - even 60-70% of traffic. Yet 90% of users browses only first 20-30 search results. If we’re talking high-relevant search, only top 10 results catch the attention of the users.
Moreover, search engines provide targeted audience. That is why search marketing and search optimization are so important for media.
High-relevant delivery means maximum relevance between the search results and the desired information.
Search optimization is a delicate, complex procedure that often isn’t quite easy to formalize. It’s effective implementation demands experience, constant monitoring of the changes in search engines algorithms and involvement linguists, technical professionals and experts on promotion on the third-party resources.
What do we do:
- We analyze your presence in search engines: assess the competition, analyze the perspective results and clarify the promotion methods used by competitors;
- Together with you, we set possible and measurable results and goals of optimization;
- Form the semantic core (list of keywords) and develop a strategy of search promotion;
- Make necessary changes to the website’s technical structure (give recommendations to your developers or conduct it ourselves);
- Compose the instructions on development and further publication of texts for your content manager or press-service (if needed);
- Boost your citation index and relevance via professional link placing on the external resources;
- Monitor the optimization results and modify he strategy if needed;
- Provide recommendations on the use of contextual advertising;
We highly recommend that our clients do not content themselves with a single lifting of a website in the search results – you need to maintain that position. That is why all of our commercial offers contain recommendations on website maintenance. Our payment is directly linked to the results: we benefit from your website occupying the top positions in search engines.
You can apply for a consultation by reaching out to us by any means you prefer!