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PR-campaigns

For a media outlet, PR-campaign is a key to succeeding in promoting oneself and raising its visibility in the Internet and offline.

 

To create a successful PR-campaign you need to understand it’s a lengthy and complicated process – with many tasks to cover and multiple goals to achieve.

 

PR-campaign is much more than an ordinary advertising campaign, which can be one of its elements, though.

 

A comprehensive and effective PR-campaign consists of several key elements:

 

- Creation of a compelling image of your media outlet and its sustainment;

 

- Reputation creation and management;

 

- Building up a core audience of loyal viewers.

 

YBMG is more than capable of creating a highly professional PR-campaign that will help you achieve all the goals you set before you.

 

We divide the PR-campaign into the five stages: preparation, strategizing, commencing, and the analysis.

 

You need to take into account the fact that the proper PR-campaign might take from several months to several years – depending on the goals you set before you and the complexity of the task at hand.

 

In order to build a truly effective campaign it needs to include five necessary elements:

 

- A thorough and professional strategy;

 

- A wide variety of means used. You need to combine traditional means of advertising with new and revolutionary ones.

 

- Enough time to proceed. The average length of a PR-campaign is one year;

 

- Comprehensive approach;

 

- A sufficient style that will unite all the events and measures into a one complex and professional picture.

 

YBMG will gladly take on the responsibility of creating the best PR-campaign you have ever seen. Contact us to find out more!

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